Your website text is crucial to any search engine optimization campaign moving forward. Text (both quality and quantity) help establish your footing with SEO moving forward. Whether you have 3 web pages or 300, text on your site is one of the determining factors of how your site competes with your competition. It should never [...]
Oftentimes, we take for granted our cybersecurity, so much so that we continue our digital routine without fear of consequence. The problem is, however, the more lax we get the more scammers are atuned to our follies. One might ask what this has to do with the Equifax breach. It has a lot to do [...]
Christmas time is supposed to be a time for festive gatherings, reunions, fellowship and more. The problem is this is a time of year many scammers will be out in full force. This year, they are using Facebook to work their way through the system. Undoubtedly, if you have been on Facebook recently, you have [...]
Undoubtedly, you have heard about the recent Yahoo security breach. Yahoo estimates that 500 million accounts were stolen, “in what may be the largest cybersecurity breach ever.” (CNN Money) The information stolen include email addresses, phone numbers, passwords and unencrypted security questions and answers. There is a measure of comfort in that financial data and [...]
In the eyes of the business world, branding is mentioned in every meeting and every class you take. You read about it, you hear about it, and you even talk about it to other people. Branding is defined as a marketing practice that creates a symbol that identifies your business and products from other businesses [...]
If you’re a business owner, you want to know how your business is doing from a traffic standpoint. It’s vital to know your stats and evaluate and re-evaluate your business plan to see how it works and where to improve for future plans. These are all important things, but there is a danger in viewing [...]
New studies show that millenials are the most susceptible to phone and Internet scams. The common assumption was that the elderly generations would be most susceptible. Despite growing up in a digital world, millenials fall into the digital traps more often. While it is true that adults over the age of 55 get more calls [...]
Now that tax season is over, be prepared for tax scams that will inevitably take place by phone or email. Scammers know no bounds and they will be in full force. In this Forbes Magazine article, the author discusses scams that are prevalent before or maybe even after taxes have been filed. Post tax season [...]
You often see businesses with a Better Business Bureau rating on their website. Looks intriguing and special, but what is it exactly and why should you care? There are multiple answers to that question but the most important one is this: it shows you that they have a business of good reputation and they have [...]
A common assumption is that search engine optimization services should help you immediately. While that can be true, one must also realize that it is helpful to you in the long run too. The history of search engine algorithms has been that there is every bit as much of an emphasis on strategies now and [...]
