Your website text is crucial to any search engine optimization campaign moving forward. Text (both quality and quantity) help establish your footing with SEO moving forward. Whether you have 3 web pages or 300, text on your site is one of the determining factors of how your site competes with your competition. It should never be neglected; rather it should be a focal point. […]
Christmas time is supposed to be a time for festive gatherings, reunions, fellowship and more. The problem is this is a time of year many scammers will be out in full force. This year, they are using Facebook to work their way through the system. Undoubtedly, if you have been on Facebook recently, you have seen pages pop up to do gift exchanges. Sounds fun, right? Problem is these are effectively pyramid schemes. […]
Undoubtedly, you have heard about the recent Yahoo security breach. Yahoo estimates that 500 million accounts were stolen, “in what may be the largest cybersecurity breach ever.” (CNN Money) The information stolen include email addresses, phone numbers, passwords and unencrypted security questions and answers. There is a measure of comfort in that financial data and information linked to bank accounts were not breached. That fact, however, still does not diminish that the breaches are still happening worldwide through a wide array of cybercrimes and scams. There is an important lesson to learn, it is important for everyone to be vigilant in reviewing all accounts, whether they are banking accounts, social media or email accounts. It is especially important to change passwords and security questions often. It can sometimes become a daunting task to keep passwords updated frequently, but the small investment of time can pay off in the future. […]
In the eyes of the business world, branding is mentioned in every meeting and every class you take. You read about it, you hear about it, and you even talk about it to other people. Branding is defined as a marketing practice that creates a symbol that identifies your business and products from other businesses and products. Branding helps you stand out from your competition and gives you a foot up in the marketplace. Corporate branding or business branding, however, takes time. It’s not something that can take place overnight, especially if you want an effective brand. Working with a professional web designer and web marketer to assist your brand through patient strategies can help you with your branding, and set you up nicely for the future. Here are some benefits of patient branding. […]
If you’re a business owner, you want to know how your business is doing from a traffic standpoint. It’s vital to know your stats and evaluate and re-evaluate your business plan to see how it works and where to improve for future plans. These are all important things, but there is a danger in viewing your metrics perpetually and over evaluating your stats. Any good diet and fitness expert will even tell you not to weigh yourself everyday. These are several dangers involved with it because a perpetual evaluation of metrics can lead to desperation tactics, loss of focus on the goals, and you get too many irons in the fire to know whether one plan actually worked. […]
New studies show that millenials are the most susceptible to phone and Internet scams. The common assumption was that the elderly generations would be most susceptible. Despite growing up in a digital world, millenials fall into the digital traps more often. While it is true that adults over the age of 55 get more calls from phony charities and tax scammers, millennials often end up losing more of their money – or in some cases their identity. […]
Now that tax season is over, be prepared for tax scams that will inevitably take place by phone or email. Scammers know no bounds and they will be in full force. In this Forbes Magazine article, the author discusses scams that are prevalent before or maybe even after taxes have been filed. Post tax season scams can be equally dangerous. Regardless of how you filed your taxes, it is important for you to be vigilant in helping fight back against the scammers. Here are common post-tax season scams to be aware of: […]
You often see businesses with a Better Business Bureau rating on their website. Looks intriguing and special, but what is it exactly and why should you care? There are multiple answers to that question but the most important one is this: it shows you that they have a business of good reputation and they have a history of doing so. This bodes well for you as you will soon read in how ratings are determined. Working with an A+ rated BBB business is likely to garner better results than one that doesn’t have a rating or a lower rating. A few of the rating factors according the Better Business Bureau is this: […]
A common assumption is that search engine optimization services should help you immediately. While that can be true, one must also realize that it is helpful to you in the long run too. The history of search engine algorithms has been that there is every bit as much of an emphasis on strategies now and the future, but that the latter should not be neglected or forgotten. SEO strategies should help you both now and tomorrow. Here are two common SEO strategies and how this is the case. […]
When it comes to scams, people will find ways to accomplish their end game. Remote access to your computer or laptop is one scheme that seemingly is more common and even more nefarious than some forms of viruses. With the right kind of software and tools, hackers can easily remote into your computer for vital information. It can start off in many ways. One way is hackers who will remote in on your webcam and verbally assault you or threaten you unless you give them money. Another, and perhaps the most common hackers gain remote access is by you giving them permission. […]
