Search engine optimization

Digital Analytics: Deciphering What’s Important and What’s Not

If you asked 100 digital marketers the question of which metric is most important for your business to focus on, you'll get 100 different answers. As digital marketing experts adapt to the next generation of consumers, while paying attention to the current batch, there is an internal and external struggle that exists. The marketing landscape [...]

October 11th, 2017|Internet marketing, Search engine optimization|

Website text is a crucial component to effective SEO

Your website text is crucial to any search engine optimization campaign moving forward. Text (both quality and quantity) help establish your footing with SEO moving forward. Whether you have 3 web pages or 300, text on your site is one of the determining factors of how your site competes with your competition. It should never be neglected; rather it should be a focal point. […]

Checking Your Metrics Everyday: Why this is a Bad Idea Going Forward

If you’re a business owner, you want to know how your business is doing from a traffic standpoint. It’s vital to know your stats and evaluate and re-evaluate your business plan to see how it works and where to improve for future plans. These are all important things, but there is a danger in viewing your metrics perpetually and over evaluating your stats. Any good diet and fitness expert will even tell you not to weigh yourself everyday. These are several dangers involved with it because a perpetual evaluation of metrics can lead to desperation tactics, loss of focus on the goals, and you get too many irons in the fire to know whether one plan actually worked. […]

What SEO and SEM do for Your Website Now and in the Long Run

A common assumption is that search engine optimization services should help you immediately. While that can be true, one must also realize that it is helpful to you in the long run too. The history of search engine algorithms has been that there is every bit as much of an emphasis on strategies now and the future, but that the latter should not be neglected or forgotten. SEO strategies should help you both now and tomorrow. Here are two common SEO strategies and how this is the case. […]

The Differences Between Optimization and Promotion

If you have ever tried to market or advertised your business online, you have likely come across websites or forums that talk about website optimization or website promotion. The two are interesting in fact because they all play a similar end-game, but the approaches are different conceptually but not necessarily in practice. Optimization and promotion both get your website noticed by the public but it is important to know the differences between the two to determine the type of service you would like to take part in. […]

March 18th, 2016|Internet marketing, Search engine optimization, Web Design|