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social media marketing

New Year for Business: Restart Your Business Goals

The New Year is here, and you might have an existing business or you might have a new business idea in mind. Whichever category you fall into, it is always good to re-establish your goals for the year to get your business off to a great start. Goals are great to have, but every business, whether old or new, should make it a priority to set new goals on a consistent basis, whether yearly, or more often. Below are three business goals that can help your business for 2017. […]

Checking Your Metrics Everyday: Why this is a Bad Idea Going Forward

If you’re a business owner, you want to know how your business is doing from a traffic standpoint. It’s vital to know your stats and evaluate and re-evaluate your business plan to see how it works and where to improve for future plans. These are all important things, but there is a danger in viewing your metrics perpetually and over evaluating your stats. Any good diet and fitness expert will even tell you not to weigh yourself everyday. These are several dangers involved with it because a perpetual evaluation of metrics can lead to desperation tactics, loss of focus on the goals, and you get too many irons in the fire to know whether one plan actually worked. […]

Why Social Media Complements any SEO Program

Any social media platform, in particular Facebook and Twitter, make perfect complements to any SEO program. Even though social media platforms are not on the same algorithm that websites are in the eyes of the search engines, there is a perfect reciprocating system because social media content generates views and content on your behalf. Any organic SEO campaign develops valuable content that stays on the web and continues to build and generate leads, but what social media does is it creates an environment where people are engaged, and where people want to return to get information. Certainly there are other ways a good social media campaign can complement any SEO program. […]