The Differences Between Optimization and Promotion

If you have ever tried to market or advertised your business online, you have likely come across websites or forums that talk about website optimization or website promotion. The two are interesting in fact because they all play a similar end-game, but the approaches are different conceptually but not necessarily in practice. Optimization and promotion both get your website noticed by the public but it is important to know the differences between the two to determine the type of service you would like to take part in. […]

March 18th, 2016|Internet marketing, Search engine optimization, Web Design|

Why business is best left to the professionals, not family and friends

Business is important and it is absolutely essential to keep it on a professional level. There are dangers in doing business with family and friends. The nuances of a friend or family relationship can be especially dangerous because they often do not have the expertise that professionals in the business can have. Here are more reasons why you should do business with professionals and not friends and family: […]

March 2nd, 2016|Web Design, Website redesign|

What Proprietary CMS Platforms Mean for your Business and the Disadvantages

It may appear on the surface that a company who owns its own proprietary CMS software may be the best route to go for your website or for your website needs. That isn’t always the case. When building sites on these platforms, you lose the ability to be fluid with the site. If you as a client decide you want to leave, it may not be possible to take the site with you and it certainly doesn’t provide you the flexibility to be more creative. There are other disadvantages in utilizing proprietary CMS platforms. […]

February 24th, 2016|Internet marketing, Mobile Web Design, Web Design|

What you need to know about Google’s update machine – Panda, Penguin, and Hummingbird

It’s possible you might have heard about Google’s three-headed animal update machine: Panda, Penguin and Hummingbird. Some people generally speak about it or you might have heard it in general conversation, but the nuances of it may still be rather unclear. In essence, these updates are the quintessential updates that help Google determine how your website ranks in the search engines. Each one of these updates has a particular focus that is predicated on high quality content and ethical marketing of your site. These items are imperative to understand and garner good website rankings for now and the future. Any violation of these updates results in a Google penalty, which is something that many sites have a difficult time overcoming. […]

January 22nd, 2016|Google, Google update,|

Why a good marketing plan benefits your website

With any good website design, you also want to have an equally good marketing campaign. The two go hand-in-hand, and most of all, you can grow your business in unprecedented ways. Though many people say that your web design works as a great marketing tool by itself, it is still important to implement a viable marketing approach with your business’s website. Here are two significant reasons why your website can benefit from a good online or offline marketing campaign. […]

January 16th, 2016|Internet marketing, Millenial marketing|

Beware of tax-related phone scams

Even though it’s not your typical tax season you might have received a call or know someone that has received a call from the “IRS” saying you owe back taxes or you’ve been audited and owe money. This is a newer tactic based on older scams of the same kind; they are merely deviating from the script – but it is becoming more and more frequent. These scammers will ask you for your bank information to settle your tax debt for a certain amount. (Usually it’s not so large to raise suspicion.) Since November, it has been reported that over 25,000 people have been swindled out of their money out of fear of IRS levies and penalties. There are ways to combat these scammers and they require a level of vigilance on our end. […]

December 30th, 2015|Internet scam|

Benefits of a Website Redesign

With the new year quickly approaching, you are undoubtedly figuring out your business plan for the next year. It’s a hard balance to make when you’re trying to finish out the year strong, but oftentimes people forget about their website as a part of their business plan. While a website can effectively be one of the most important aspects of your business, for some businesses its surprisingly the most forgotten. You want to make sure your online presence is solid – and current. Below are reasons why you want to consider having a website redesign for your website: […]

December 25th, 2015|Web Design, Website redesign|

The Holidays and Safeguarding your Debit Card

The convenience of using a debit card is undeniable. It also helps you stay focused on managing your debt so you don’t run up your credit card balance. Debit cards can, however, become problematic because unlike credit cards, there are no protected measures in place to assist you in case your debit card gets compromised. If there are, it can sometimes take several hours to find there has been a problem. Debit cards are always good to have, certainly it’s a better alternative than not having a way to pay for your items. With Thanksgiving and Christmas quickly approaching, it’s especially important to be aware of where your debit card is most susceptible and how to take safeguarding measures against the real threat of hacking and identify theft. […]

November 28th, 2015|Internet scam, Internet security,|

Why focusing on your target market is important

One common mistake business owners make is that they try to tackle the world when they don’t even need to. The focus should be on your niche. When business owners try to tackle more than who’s in their business’s niche in an attempt to untap a hidden market, they lose out on valuable time to market to your niche. Building upon the niche in your business gives you more opportunities to turn those leads into conversions. […]

October 23rd, 2015|Internet marketing, Millenial marketing,|

Customer or Client Reviews can Drive your Business now and in the Future

More often than not, when you search for a restaurant or a business online, a review site comes up, or you see a review attached to the listing. You either click on the site or you read the review to see if you want to partake in the product or the restaurant. It’s not uncommon for anyone to do that, but it is becoming more and more of a norm – especially as mobile websites become more and more prevalent. […]

October 14th, 2015|Internet marketing|