Internet marketing

Lead Generation

Your business has leads: Now what? It’s a common problem to have for any business owner – but a good one because you know that something is working with your marketing plan. The problem is now that you have generated leads, what do you do next?  For some businesses, they are ill equipped to handle [...]

2020-03-27T14:38:05+00:00November 20th, 2019|Internet marketing, Millenial marketing|

Digital Analytics: Deciphering What’s Important and What’s Not

If you asked 100 digital marketers the question of which metric is most important for your business to focus on, you'll get 100 different answers. As digital marketing experts adapt to the next generation of consumers, while paying attention to the current batch, there is an internal and external struggle that exists. The marketing landscape [...]

2020-03-27T14:47:31+00:00October 11th, 2018|Internet marketing, Search engine optimization|

Website text is a crucial component to effective SEO

Your website text is crucial to any search engine optimization campaign moving forward. Text (both quality and quantity) help establish your footing with SEO moving forward. Whether you have 3 web pages or 300, text on your site is one of the determining factors of how your site competes with your competition. It should never [...]

What SEO and SEM do for Your Website Now and in the Long Run

A common assumption is that search engine optimization services should help you immediately. While that can be true, one must also realize that it is helpful to you in the long run too. The history of search engine algorithms has been that there is every bit as much of an emphasis on strategies now and [...]

The Differences Between Optimization and Promotion

If you have ever tried to market or advertised your business online, you have likely come across websites or forums that talk about website optimization or website promotion. The two are interesting in fact because they all play a similar end-game, but the approaches are different conceptually but not necessarily in practice. Optimization and promotion [...]