Internet marketing

Digital Analytics: Deciphering What’s Important and What’s Not

If you asked 100 digital marketers the question of which metric is most important for your business to focus on, you'll get 100 different answers. As digital marketing experts adapt to the next generation of consumers, while paying attention to the current batch, there is an internal and external struggle that exists. The marketing landscape [...]

October 11th, 2017|Internet marketing, Search engine optimization|

Website text is a crucial component to effective SEO

Your website text is crucial to any search engine optimization campaign moving forward. Text (both quality and quantity) help establish your footing with SEO moving forward. Whether you have 3 web pages or 300, text on your site is one of the determining factors of how your site competes with your competition. It should never be neglected; rather it should be a focal point. […]

Patient Branding Provides Lasting Results

In the eyes of the business world, branding is mentioned in every meeting and every class you take. You read about it, you hear about it, and you even talk about it to other people. Branding is defined as a marketing practice that creates a symbol that identifies your business and products from other businesses and products. Branding helps you stand out from your competition and gives you a foot up in the marketplace. Corporate branding or business branding, however, takes time. It’s not something that can take place overnight, especially if you want an effective brand. Working with a professional web designer and web marketer to assist your brand through patient strategies can help you with your branding, and set you up nicely for the future. Here are some benefits of patient branding. […]

June 14th, 2016|Branding, Internet marketing, Web Metrics|

Why Millenials are Susceptible to Scams

New studies show that millenials are the most susceptible to phone and Internet scams. The common assumption was that the elderly generations would be most susceptible. Despite growing up in a digital world, millenials fall into the digital traps more often. While it is true that adults over the age of 55 get more calls from phony charities and tax scammers, millenials often end up losing more of their money – or in some cases their identity. […]

What SEO and SEM do for Your Website Now and in the Long Run

A common assumption is that search engine optimization services should help you immediately. While that can be true, one must also realize that it is helpful to you in the long run too. The history of search engine algorithms has been that there is every bit as much of an emphasis on strategies now and the future, but that the latter should not be neglected or forgotten. SEO strategies should help you both now and tomorrow. Here are two common SEO strategies and how this is the case. […]

The Differences Between Optimization and Promotion

If you have ever tried to market or advertised your business online, you have likely come across websites or forums that talk about website optimization or website promotion. The two are interesting in fact because they all play a similar end-game, but the approaches are different conceptually but not necessarily in practice. Optimization and promotion both get your website noticed by the public but it is important to know the differences between the two to determine the type of service you would like to take part in. […]

March 18th, 2016|Internet marketing, Search engine optimization, Web Design|

What Proprietary CMS Platforms Mean for your Business and the Disadvantages

It may appear on the surface that a company who owns its own proprietary CMS software may be the best route to go for your website or for your website needs. That isn’t always the case. When building sites on these platforms, you lose the ability to be fluid with the site. If you as a client decide you want to leave, it may not be possible to take the site with you and it certainly doesn’t provide you the flexibility to be more creative. There are other disadvantages in utilizing proprietary CMS platforms. […]

February 24th, 2016|Internet marketing, Mobile Web Design, Web Design|

Why a good marketing plan benefits your website

With any good website design, you also want to have an equally good marketing campaign. The two go hand-in-hand, and most of all, you can grow your business in unprecedented ways. Though many people say that your web design works as a great marketing tool by itself, it is still important to implement a viable marketing approach with your business’s website. Here are two significant reasons why your website can benefit from a good online or offline marketing campaign. […]

January 16th, 2016|Internet marketing, Millenial marketing|

Why focusing on your target market is important

One common mistake business owners make is that they try to tackle the world when they don’t even need to. The focus should be on your niche. When business owners try to tackle more than who’s in their business’s niche in an attempt to untap a hidden market, they lose out on valuable time to market to your niche. Building upon the niche in your business gives you more opportunities to turn those leads into conversions. […]

October 23rd, 2015|Internet marketing, Millenial marketing, OklahomaWebDesign.com|

Customer or Client Reviews can Drive your Business now and in the Future

More often than not, when you search for a restaurant or a business online, a review site comes up, or you see a review attached to the listing. You either click on the site or you read the review to see if you want to partake in the product or the restaurant. It’s not uncommon for anyone to do that, but it is becoming more and more of a norm – especially as mobile websites become more and more prevalent. […]

October 14th, 2015|Internet marketing|