Web Metrics

Website text is a crucial component to effective SEO

Your website text is crucial to any search engine optimization campaign moving forward. Text (both quality and quantity) help establish your footing with SEO moving forward. Whether you have 3 web pages or 300, text on your site is one of the determining factors of how your site competes with your competition. It should never be neglected; rather it should be a focal point. […]

Patient Branding Provides Lasting Results

In the eyes of the business world, branding is mentioned in every meeting and every class you take. You read about it, you hear about it, and you even talk about it to other people. Branding is defined as a marketing practice that creates a symbol that identifies your business and products from other businesses and products. Branding helps you stand out from your competition and gives you a foot up in the marketplace. Corporate branding or business branding, however, takes time. It’s not something that can take place overnight, especially if you want an effective brand. Working with a professional web designer and web marketer to assist your brand through patient strategies can help you with your branding, and set you up nicely for the future. Here are some benefits of patient branding. […]

June 14th, 2016|Branding, Internet marketing, Web Metrics|

Checking Your Metrics Everyday: Why this is a Bad Idea Going Forward

If you’re a business owner, you want to know how your business is doing from a traffic standpoint. It’s vital to know your stats and evaluate and re-evaluate your business plan to see how it works and where to improve for future plans. These are all important things, but there is a danger in viewing your metrics perpetually and over evaluating your stats. Any good diet and fitness expert will even tell you not to weigh yourself everyday. These are several dangers involved with it because a perpetual evaluation of metrics can lead to desperation tactics, loss of focus on the goals, and you get too many irons in the fire to know whether one plan actually worked. […]