22 01, 2016

What you need to know about Google’s update machine – Panda, Penguin, and Hummingbird

January 22nd, 2016|Google, Google update,|

It’s possible you might have heard about Google’s three-headed animal update machine: Panda, Penguin and Hummingbird. Some people generally speak about it or you might have heard it in general conversation, but the nuances of it may still be rather unclear. In essence, these updates are the quintessential updates that help Google determine how your website ranks in the search engines. Each one of these updates has a particular focus that is predicated on high quality content and ethical marketing of your site. These items are imperative to understand and garner good website rankings for now and the future. Any violation of these updates results in a Google penalty, which is something that many sites have a difficult time overcoming. […]

16 01, 2016

Why a good marketing plan benefits your website

January 16th, 2016|Internet marketing, Millenial marketing|

With any good website design, you also want to have an equally good marketing campaign. The two go hand-in-hand, and most of all, you can grow your business in unprecedented ways. Though many people say that your web design works as a great marketing tool by itself, it is still important to implement a viable marketing approach with your business’s website. Here are two significant reasons why your website can benefit from a good online or offline marketing campaign. […]

30 12, 2015

Beware of tax-related phone scams

December 30th, 2015|Internet scam|

Even though it’s not your typical tax season you might have received a call or know someone that has received a call from the “IRS” saying you owe back taxes or you’ve been audited and owe money. This is a newer tactic based on older scams of the same kind; they are merely deviating from the script – but it is becoming more and more frequent. These scammers will ask you for your bank information to settle your tax debt for a certain amount. (Usually it’s not so large to raise suspicion.) Since November, it has been reported that over 25,000 people have been swindled out of their money out of fear of IRS levies and penalties. There are ways to combat these scammers and they require a level of vigilance on our end. […]

25 12, 2015

Benefits of a Website Redesign

December 25th, 2015|Web Design, Website redesign|

With the new year quickly approaching, you are undoubtedly figuring out your business plan for the next year. It’s a hard balance to make when you’re trying to finish out the year strong, but oftentimes people forget about their website as a part of their business plan. While a website can effectively be one of the most important aspects of your business, for some businesses its surprisingly the most forgotten. You want to make sure your online presence is solid – and current. Below are reasons why you want to consider having a website redesign for your website: […]

28 11, 2015

The Holidays and Safeguarding your Debit Card

November 28th, 2015|Internet scam, Internet security,|

The convenience of using a debit card is undeniable. It also helps you stay focused on managing your debt so you don’t run up your credit card balance. Debit cards can, however, become problematic because unlike credit cards, there are no protected measures in place to assist you in case your debit card gets compromised. If there are, it can sometimes take several hours to find there has been a problem. Debit cards are always good to have, certainly it’s a better alternative than not having a way to pay for your items. With Thanksgiving and Christmas quickly approaching, it’s especially important to be aware of where your debit card is most susceptible and how to take safeguarding measures against the real threat of hacking and identify theft. […]

23 10, 2015

Why focusing on your target market is important

October 23rd, 2015|Internet marketing, Millenial marketing,|

One common mistake business owners make is that they try to tackle the world when they don’t even need to. The focus should be on your niche. When business owners try to tackle more than who’s in their business’s niche in an attempt to untap a hidden market, they lose out on valuable time to market to your niche. Building upon the niche in your business gives you more opportunities to turn those leads into conversions. […]

14 10, 2015

Customer or Client Reviews can Drive your Business now and in the Future

October 14th, 2015|Internet marketing|

More often than not, when you search for a restaurant or a business online, a review site comes up, or you see a review attached to the listing. You either click on the site or you read the review to see if you want to partake in the product or the restaurant. It’s not uncommon for anyone to do that, but it is becoming more and more of a norm – especially as mobile websites become more and more prevalent. […]

5 10, 2015

Why Social Media Complements any SEO Program

October 5th, 2015|Internet marketing, Mobile Web Design, Social media, social media marketing|

Any social media platform, in particular Facebook and Twitter, make perfect complements to any SEO program. Even though social media platforms are not on the same algorithm that websites are in the eyes of the search engines, there is a perfect reciprocating system because social media content generates views and content on your behalf. Any organic SEO campaign develops valuable content that stays on the web and continues to build and generate leads, but what social media does is it creates an environment where people are engaged, and where people want to return to get information. Certainly there are other ways a good social media campaign can complement any SEO program. […]

29 09, 2015

How to properly market to younger generations in a digital age

September 29th, 2015|Internet marketing, Millenial marketing|

As technology grows, so too does the ability to market to your niches. As a business owner, you want to always be vigilant in determining who you are going to market to and how. Diversifying your marketing strategy to the masses will help your business grow to lengths that you didn’t know were possible. One often overlooked area of marketing is marketing to younger generations, or as other people like to term it, millenials. Millenials can be a hidden niche market because they are more accustomed to taking on newer forms of technology. While traditional marketing aspects are still strong, marketing to millenials can take your business to the next level because they represent a large gap of personnel that is quickly using its youthful experience to influence business. […]

30 08, 2015

Had your website for too long? Think about redesigning it.

August 30th, 2015|Cyber Security, Web Design, Weblog, Website redesign|

If you have had your website for too long, you might want to think about getting it redesigned. As technology and coding changes throughout time, your website may not be up to date on key items such as security. Newer technology changes the way websites look and “act”, giving your site more flexibility. Do you remember what a website (any website) looked like 10 years ago? Now, compare that site today. The difference is markedly different. Here are some examples of major reasons why your website may need a redesign. […]