Google remains the predominate search engine for users across the web. Now, more than ever, utilizing Google My Business works as an advantage for your business. Next to your website, your Google My Business is an important element to getting your business the most exposure. Potential customers are searching for products and services online multiple times a day. By adding an extra marketing layer to your website, you can increase the chances of clickthrus to your website, as well as new customers.
Here are some benefits to setting up your Google My Business listing:
- Cost effective – It’s cost effective because it’s FREE. With minimal steps to setup and verify your account, you’re one step closer to increasing your reach to new customers. There is no charge for setting up your Google My Business listing through Google, there is no charge for this service. In terms of organic reach, it is most cost-effective strategy for your business today.
- Visibility in Google Search and Maps – With 5 billion searches on Google every day, you can have increased visibility in Google searches and Google Maps. The local 3-pack is a highly valuable position to be in because it increases the click thru rate while giving you prime access to Google Maps. While searches are becoming more geo targeted it becomes even more important to have a listing that will stand out in the local searches.
- It’s a way to communicate to your customer – No matter what kind of business you own, you’re always communicating your business to customers through your website. With Google My Business any changes you make, for example, store hours, phone numbers, promotions and specials, are updated in your listing. This is a fast and convenient way to communicate to your business.
- The more you update, the more you optimize – Updating facets of your listing is a great way to increase your business optimization, it also helps improve the reputation of your listing, which helps your listing gain more exposure.
Google My Business is not going away anytime soon. By claiming and updating your listing, your business will have a great start to getting new customers.
For more information, contact us about how Google My Business can benefit you.