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4 Reasons to Consider a Website Redesign

There is a time in everyone’s life when you have to rethink something you did, or rethink something you’re doing.  As a business owner, there is a point where you want to rethink the design of your website.  No one business should stick with the same website for the life of their business.  There are strategies involved, and everyone in the organization has to analyze and study their business, and it starts with the website.  A website redesign doesn’t mean you’re not where you want to be as a business – it just means you can get better.  Here are four reasons when you should think about a website redesign. […]

May 21st, 2014||

Improving Your Online Reputation

If you’re a sports fan, you know that reputation has a lot to do with popularity, and how that ultimately leads to endorsements.  The case is the same for businesses.  Online reputation leads to sales and lead generation.  That’s what you want in any business, but there are times where your online reputation is in need of repair.  Since the internet age came into full swing, businesses have utilized the sheer numbers of internet users to their advantage.  It’s a great strategy, when coupled with smart reputation management, that can lead to wonderful results.  Your online reputation is one of the most important things your business should promote or devote time to monitor.  A great online reputation is the key to any businesses’ success.  Consider these two points to understand why your reputation can spark the catalyst for better sells and a more successful business. […]

May 14th, 2014||

Safeguarding Your Business: Five Steps to Combat Hackers and Spammers

Internet security is everyones responsibility, from the administrative assistant to the president of the company.  The internet is a wide open canvas for spammers and hackers to access your information.  As technology expands, we need to take proactive measures to safeguard our business. That encompasses everything from protecting our emails to protecting the financial information associated with our business.  We saw how easy it was for hackers to take control of all of Target’s servers to access countless millions of shopper’s credit card information.  Our vigilance in combating hackers and other malicious groups starts with developing a strategy that is sound and easily implemented. Here are four tips to help you better safeguard your business from hackers.   […]

March 22nd, 2014||

Dangers to Using Family or Friends to Design Your Website

It’s a classic idea – one that has happened from the beginning of time – having a friend or family member design your website!  While it may be a good idea to start out with, you must be aware of the dangers of asking a friend or family member design your site.  Just because someone can “design” something doesn’t make them a website designer.  It may not even make them a designer, period!  Designing and building a website isn’t about placing images and text on pages that can link together.  While trusting friends and family members to design your website may speak volumes about your trust level in them, it still doesn’t mean they’re the best fit to design your site.  […]

March 17th, 2014||

Five Strategies for Integrating Your Brand Into Your Business

You hear a lot about “brand” as a business owner, but what does it mean and why is it so important?  It’s a valid question, one that needs to be examined.  Your brand is what you promise to your customer whether it’s retail, B2B, informational, or a blog.  Brand tells your audience what they can expect from you.  Are you reliable? How about innovative? Your brand sets you apart from competitors, and it is who you want your customers to rely on.   […]

March 12th, 2014||

Why Neglected Websites Affect your Business

There are not many things in life that you can neglect, and not have it directly affect you.  A good recipe in the crock pot tastes great after sitting a few hours.  A retirement and savings account can pay a great dividend when you let it sit and mature. However, a website isn’t one of those things you can leave without it negatively affecting your business. If your website is an extension of your business, the public needs to know about what you are doing, how you are doing it, and why they want to use your services.  A neglected website can give the impression that your business as a whole is also being neglected, that you don’t care, or that your business is struggling in both customers, and cash. The public perception is important in a society that is dominated by online presence.  If you have a physical store, you want the public to know you’re in business by maintaining the building, putting up new sales, providing new services, and showing why you are different from your competition.  This is why stores like Walmart and Target have survived for so long.   No one wants to see an outdated storefront or ideas and technologies that have not changed with the times. Your website is one of the single most important marketing tools you will ever have.  Keeping it up to date has its advantages, too: Search Engine Presence Believe it or not, a well maintained website doesn’t hurt you in the search engines.  In fact, you stand to benefit from it.  The more your site is active, the more notoriety you get with the search engine robots.  Have you ever noticed any website that was last updated in 2008 in the top four or five pages in a search?  Doubtful. […]

February 14th, 2014||

American Dog Obedience Center Owner Publishes Second Edition to Book

 Kris Butler, owner of The American Dog Obedience Center, located in Norman, Oklahoma, is proud to announce the publication of the second edition to his first book, Therapy Dogs Today: Their Gifts, Our Obligation. The book explores issues that surround the environments for therapy dogs today. This edition allows readers to read some of the stories from the original book while interweaving the latest in trends and issues for therapy dogs and their handlers. The updated information is sure to help readers gain a better perspective on our dog’s gifts to us. Author Kris Butler has spent countless numbers of years training dogs and teaching the public about canine obedience utilizing current trends and technology to further the relationship between human and canine. […]

November 23rd, 2013||

Fighting the Phishers: What to Look for to Avoid Being Phished

Phishing scams are as old as the Internet. The idea of phishing is to get unaware consumers to click on links that appear to be legitimate in the hopes that personal financial information is sent over the Internet. Phishing scams often come in the aftermath of a disaster, playing off the sensibilities of good-hearted people. [...]

July 31st, 2013||

What Dominating the Search Results Mean for Your Business

Search results and online reputation are very key points for any website owner, always aiming for the absolute best. If you are familiar with Google News, the search engine giant continues to revolutionize the internet with its software algorithms that determine the precision page listing of each and every site. The new tech term to [...]

July 3rd, 2013||

Oklahoma Web Design to Donate $200 to American Red Cross with New Web Design Projects

We are saddened by the events of the May 20 tornado that cut a path of destruction through Moore, South Oklahoma City and eastern Oklahoma. Our hearts grieve at the lives lost and the property damages done to homes and businesses.  In the aftermath of this destructive tornado, Oklahoma Web Design wants to give back [...]

May 24th, 2013||