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Five Strategies for Integrating Your Brand Into Your Business

You hear a lot about “brand” as a business owner, but what does it mean and why is it so important?  It’s a valid question, one that needs to be examined.  Your brand is what you promise to your customer whether it’s retail, B2B, informational, or a blog.  Brand tells your audience what they can expect from you.  Are you reliable? How about innovative? Your brand sets you apart from competitors, and it is who you want your customers to rely on.   […]

March 12th, 2014||

Why Neglected Websites Affect your Business

There are not many things in life that you can neglect, and not have it directly affect you.  A good recipe in the crock pot tastes great after sitting a few hours.  A retirement and savings account can pay a great dividend when you let it sit and mature. However, a website isn’t one of those things you can leave without it negatively affecting your business. If your website is an extension of your business, the public needs to know about what you are doing, how you are doing it, and why they want to use your services.  A neglected website can give the impression that your business as a whole is also being neglected, that you don’t care, or that your business is struggling in both customers, and cash. The public perception is important in a society that is dominated by online presence.  If you have a physical store, you want the public to know you’re in business by maintaining the building, putting up new sales, providing new services, and showing why you are different from your competition.  This is why stores like Walmart and Target have survived for so long.   No one wants to see an outdated storefront or ideas and technologies that have not changed with the times. Your website is one of the single most important marketing tools you will ever have.  Keeping it up to date has its advantages, too: Search Engine Presence Believe it or not, a well maintained website doesn’t hurt you in the search engines.  In fact, you stand to benefit from it.  The more your site is active, the more notoriety you get with the search engine robots.  Have you ever noticed any website that was last updated in 2008 in the top four or five pages in a search?  Doubtful. […]

February 14th, 2014||

American Dog Obedience Center Owner Publishes Second Edition to Book

 Kris Butler, owner of The American Dog Obedience Center, located in Norman, Oklahoma, is proud to announce the publication of the second edition to his first book, Therapy Dogs Today: Their Gifts, Our Obligation. The book explores issues that surround the environments for therapy dogs today. This edition allows readers to read some of the stories from the original book while interweaving the latest in trends and issues for therapy dogs and their handlers. The updated information is sure to help readers gain a better perspective on our dog’s gifts to us. Author Kris Butler has spent countless numbers of years training dogs and teaching the public about canine obedience utilizing current trends and technology to further the relationship between human and canine. […]

November 23rd, 2013||

Fighting the Phishers: What to Look for to Avoid Being Phished

Phishing scams are as old as the Internet. The idea of phishing is to get unaware consumers to click on links that appear to be legitimate in the hopes that personal financial information is sent over the Internet. Phishing scams often come in the aftermath of a disaster, playing off the sensibilities of good-hearted people. [...]

July 31st, 2013||

What Dominating the Search Results Mean for Your Business

Search results and online reputation are very key points for any website owner, always aiming for the absolute best. If you are familiar with Google News, the search engine giant continues to revolutionize the internet with its software algorithms that determine the precision page listing of each and every site. The new tech term to [...]

July 3rd, 2013||

Oklahoma Web Design to Donate $200 to American Red Cross with New Web Design Projects

We are saddened by the events of the May 20 tornado that cut a path of destruction through Moore, South Oklahoma City and eastern Oklahoma. Our hearts grieve at the lives lost and the property damages done to homes and businesses.  In the aftermath of this destructive tornado, Oklahoma Web Design wants to give back [...]

May 24th, 2013||

What an A+ Rating from the Better Business Bureau Means for You

The business landscape is a unique one today.  The public’s perception of a business can be Googled in an instant, but that doesn’t necessarily tell the whole story. The Better Business Bureau (BBB), founded in 1912, is a nonprofit organization focused on advancing marketplace trust, by holding strong standards for best practices and trustworthy businesses. [...]

May 16th, 2013||

Featured Client: American Dog Obedience – National Agility Champion

American Kennel Club's National Agility Champion Congratulations to clients Kris and Dennis Butler, owners of American Dog Obedience Center in Norman, Oklahoma; on their recent win from American Kennel Club's 2013 National Agility Championship. Clients since April 2001. 8-year-old black Labrador Retriever, Henry, is American Kennel Club's 2013 National Champion Agility Dog.  Henry won the [...]

April 21st, 2013||

Top Three Reasons Why Your Business Needs a Website

In many ways, your website can be compared to a business card. If a company didn’t have a business card, the representation of the business could definitely be presented as less than credible. In the same way, a website can help give your business a strong credible appearance, making your business stand out among the [...]

April 16th, 2013||

Everyday Habits to Safeguard Yourself from Identity Theft

According to the FBI, the threat of identity theft is more pervasive, and the scams are more sophisticated than ever, which include complex online scams of worldwide proportions. A stolen identity is a powerful cloak of anonymity for criminals, enabling them to use methods that can affect not only individuals, but every sector of business, [...]

March 24th, 2013||