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Why you should not “unsubscribe” to SPAM.

It’s amazing what you find in our inbox. Free pills, low-cost cigars, a millionaire to marry – you get anything and everything today. While some of these offers are enticing, they come at a cost. More than likely you have clicked on one of these emails and tried to “unsubscribe” from them. You feel good about it for a day or two, but then the flood of other spam emails come in – and you start getting hit with viruses. This is typical of unsubscribing to such emails. It’s okay to unsubscribe to sites that are reputable like ESPN or Walmart, but unsubscribing to sites that “randomly” email you isn’t a good idea. In fact, it’s just not a good idea not to open up the email. […]

September 10th, 2014||

Why “HTTPS” is the Future of Websites

Every website’s end user experience is different.. There are varying levels of user experience you want to achieve whether you’re in eCommerce or you simply have a blog. In any case, there’s a push for better and greater levels of security. The problem then comes how much security do you need to make sure your users are getting the experience they deserve. If you’ve ever paid attention to the URL, you’ve probably noticed some sites have an “s” after the http. So, what is that and why is it important for you? The benefits of adding a secure connection is two-fold. For starters, the “s” is a secure connection. […]

August 30th, 2014||

Password Protection: Renewing is Reviving

If you’ve been keeping up with the news, then you know Russian criminals have stolen more than 1.2 billion usernames and passwords. Does this mean you were affected? Undoubtedly, but that doesn’t mean you’ve been compromised in other ways. If this is anything, it’s a lesson in keeping your password strong and changing it frequently. […]

August 27th, 2014||

Three Ways to Reduce Your Bounce Rate

Anyone who has Google Analytics knows that the bounce rate is often a pretty low number. The bounce rate refers to the rate of website viewers who view a landing page (it doesn’t matter what page) and then leave the site. You can look at the numbers as a whole or you can break it down page by page. In any case, the number may not be to your liking. It’s a common occurrence, but there are ways you can improve your bounce rate by changing a few minor details on your website. […]

July 29th, 2014||

Why social media is a tool to help your online reputation now and in the future

Business owners know that social media is a tool to help bring attention to your website. There are viral aspects of social media that simply can’t be duplicated by other means. There are, however, other reasons why social media benefits your company. It helps your online reputation now, and for the future. In this app-friendly society, social media accessibility has become a norm. It has become convenient or many social media users to simply be social, or use it as a sounding board. The latter is more popular because you can write your review when it’s fresh on your mind. […]

June 23rd, 2014||

Beware of the Google Scam

Since the early days of the Internet, many scams have been put into place by unknown assailants looking for critical financial or personal information. Today, it has even gotten a little worse as far as the amounts of attacks that are happening daily. It’s uncalled for, and most importantly, illegal. The highest profile scam today is what’s aptly called the “Google Scam”. Under the Google Scam, a representative calls the business owner and claims that they are not listed. For a fee, they would make a promise to rank them. […]

June 13th, 2014||

Why you should care about bad online reviews

Bad reviews are commonplace online, justified or not. In a lot of cases, today’s online environment and lack of placing credentials on online reviewers can give companies headaches. In other cases, some companies ignore those comments, writing them off as nothing justifiable and conducting business as normal. Regardless of the camp you fall in, there is still importance in stamping out the bad online reviews. It can stick with your business for a long time, and it’s not an easy problem to get rid of if it lingers on too long. Here are three reasons why you should care about bad online reviews. […]

June 5th, 2014||

4 Reasons to Consider a Website Redesign

There is a time in everyone’s life when you have to rethink something you did, or rethink something you’re doing.  As a business owner, there is a point where you want to rethink the design of your website.  No one business should stick with the same website for the life of their business.  There are strategies involved, and everyone in the organization has to analyze and study their business, and it starts with the website.  A website redesign doesn’t mean you’re not where you want to be as a business – it just means you can get better.  Here are four reasons when you should think about a website redesign. […]

May 21st, 2014||

Improving Your Online Reputation

If you’re a sports fan, you know that reputation has a lot to do with popularity, and how that ultimately leads to endorsements.  The case is the same for businesses.  Online reputation leads to sales and lead generation.  That’s what you want in any business, but there are times where your online reputation is in need of repair.  Since the internet age came into full swing, businesses have utilized the sheer numbers of internet users to their advantage.  It’s a great strategy, when coupled with smart reputation management, that can lead to wonderful results.  Your online reputation is one of the most important things your business should promote or devote time to monitor.  A great online reputation is the key to any businesses’ success.  Consider these two points to understand why your reputation can spark the catalyst for better sells and a more successful business. […]

May 14th, 2014||

Dangers to Using Family or Friends to Design Your Website

It’s a classic idea – one that has happened from the beginning of time – having a friend or family member design your website!  While it may be a good idea to start out with, you must be aware of the dangers of asking a friend or family member design your site.  Just because someone can “design” something doesn’t make them a website designer.  It may not even make them a designer, period!  Designing and building a website isn’t about placing images and text on pages that can link together.  While trusting friends and family members to design your website may speak volumes about your trust level in them, it still doesn’t mean they’re the best fit to design your site.  […]

March 17th, 2014||