Search results and online reputation are very key points for any website owner, always aiming for the absolute best. If you are familiar with Google News, the search engine giant continues to revolutionize the internet with its software algorithms that determine the precision page listing of each and every site. The new tech term to reference a sites listing is called “Google Cred”, which refers to the credibility within google. It can impact the way your business is viewed, not only physically, but also online, and has a direct impact on your sites conversion rates. When you take control of your online reputation, good things often come out of it. When you uphold your brand, and improve your reputation, the results online can be phenomenal. In the long term, it is imperative that any and all social activity is monitored, while minimizing any negative press surrounding your business.

In the short term, the goal is to promote your business online so that it is represented in every positive light. How does this work?

In the short term, the goal is to give your company a positive reflection to your community. How does this work?  There are several ways of building your “Google cred” without angering the search engine bots into thinking you’re doing something out of bounds. When you are out of bounds the search engines can at the worst, de-index your website from ever being found online again. If it’s done right, you won’t ever have to worry about being de-indexed.  Here are some key points to keep you within search engine guidelines.

·       News – If you’re building your brand, people want to know about it. They also have to find out about it somehow. Whether it’s a new product launch or you want your business to be known, it’s newsworthy.  A regular dose of press releases or blogs featuring news of your site can give you a lot of eyes in a short amount of time. One thing the internet is big on is ‘news’. 

·       Social Avenues – Facebook, Google+, and Twitter have become the norm when it comes to social marketing strategies, but it doesn’t mean it’s managed well.  It’s not about the number of followers or likes you have.  It’s about conveying detailed, meticulous information to your clientele in a timely manner.  Your posts should be shareable, liked, and talked about in circles. How does this help with Google cred?  The more buzz that surrounds your business the better.  That created buzz is associated with your link and that provides great Google cred.

·       Organic Search –   Organic search is exactly what it means, it’s organic (mostly free) and no one manipulates the search results for your company. The numbers of impressions that are clicked on through organic search campaigns can give you much higher Google cred than paid advertisements. Organic searches do a lot more in terms of search density and how many people search for a specific keyword that is relevant to your website.

Every website owner has to have a short-term and long-term plan.  Your brand is only as important as the efforts you put into it.  When you dominate the search engine ratings, you are building enough Google cred that you become more and more grounded in the search engine world. That is the ultimate goal of most any website owner, to establish longevity and stability within the search engines.

When you dominate the search engine ratings you’re building a special future for your website.  If you dominate the first page of the search engine ratings then you have something very few other companies have accomplished. It’s all possible with the right search engine optimization plan. When you dominate the search engines, you dominate the competition. That can only mean good things for you and your company.