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About Wayne Lin

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So far Wayne Lin has created 65 blog entries.

Beware of tax-related phone scams

Even though it’s not your typical tax season you might have received a call or know someone that has received a call from the “IRS” saying you owe back taxes or you’ve been audited and owe money. This is a newer tactic based on older scams of the same kind; they are merely deviating from the script – but it is becoming more and more frequent. These scammers will ask you for your bank information to settle your tax debt for a certain amount. (Usually it’s not so large to raise suspicion.) Since November, it has been reported that over 25,000 people have been swindled out of their money out of fear of IRS levies and penalties. There are ways to combat these scammers and they require a level of vigilance on our end. […]

December 30th, 2015|Internet scam|

Benefits of a Website Redesign

With the new year quickly approaching, you are undoubtedly figuring out your business plan for the next year. It’s a hard balance to make when you’re trying to finish out the year strong, but oftentimes people forget about their website as a part of their business plan. While a website can effectively be one of the most important aspects of your business, for some businesses its surprisingly the most forgotten. You want to make sure your online presence is solid – and current. Below are reasons why you want to consider having a website redesign for your website: […]

December 25th, 2015|Web Design, Website redesign|

The Holidays and Safeguarding your Debit Card

The convenience of using a debit card is undeniable. It also helps you stay focused on managing your debt so you don’t run up your credit card balance. Debit cards can, however, become problematic because unlike credit cards, there are no protected measures in place to assist you in case your debit card gets compromised. If there are, it can sometimes take several hours to find there has been a problem. Debit cards are always good to have, certainly it’s a better alternative than not having a way to pay for your items. With Thanksgiving and Christmas quickly approaching, it’s especially important to be aware of where your debit card is most susceptible and how to take safeguarding measures against the real threat of hacking and identify theft. […]

November 28th, 2015|Internet scam, Internet security,|

Why focusing on your target market is important

One common mistake business owners make is that they try to tackle the world when they don’t even need to. The focus should be on your niche. When business owners try to tackle more than who’s in their business’s niche in an attempt to untap a hidden market, they lose out on valuable time to market to your niche. Building upon the niche in your business gives you more opportunities to turn those leads into conversions. […]

October 23rd, 2015|Internet marketing, Millenial marketing,|

Customer or Client Reviews can Drive your Business now and in the Future

More often than not, when you search for a restaurant or a business online, a review site comes up, or you see a review attached to the listing. You either click on the site or you read the review to see if you want to partake in the product or the restaurant. It’s not uncommon for anyone to do that, but it is becoming more and more of a norm – especially as mobile websites become more and more prevalent. […]

October 14th, 2015|Internet marketing|

Why Social Media Complements any SEO Program

Any social media platform, in particular Facebook and Twitter, make perfect complements to any SEO program. Even though social media platforms are not on the same algorithm that websites are in the eyes of the search engines, there is a perfect reciprocating system because social media content generates views and content on your behalf. Any organic SEO campaign develops valuable content that stays on the web and continues to build and generate leads, but what social media does is it creates an environment where people are engaged, and where people want to return to get information. Certainly there are other ways a good social media campaign can complement any SEO program. […]

How to properly market to younger generations in a digital age

As technology grows, so too does the ability to market to your niches. As a business owner, you want to always be vigilant in determining who you are going to market to and how. Diversifying your marketing strategy to the masses will help your business grow to lengths that you didn’t know were possible. One often overlooked area of marketing is marketing to younger generations, or as other people like to term it, millenials. Millenials can be a hidden niche market because they are more accustomed to taking on newer forms of technology. While traditional marketing aspects are still strong, marketing to millenials can take your business to the next level because they represent a large gap of personnel that is quickly using its youthful experience to influence business. […]

September 29th, 2015|Internet marketing, Millenial marketing|

Had your website for too long? Think about redesigning it.

If you have had your website for too long, you might want to think about getting it redesigned. As technology and coding changes throughout time, your website may not be up to date on key items such as security. Newer technology changes the way websites look and “act”, giving your site more flexibility. Do you remember what a website (any website) looked like 10 years ago? Now, compare that site today. The difference is markedly different. Here are some examples of major reasons why your website may need a redesign. […]

August 30th, 2015|Cyber Security, Web Design, Weblog, Website redesign|

Three Ways a Blog Helps your Website – and its SEO

A blog can be one of the most powerful tools for your website and its SEO. Many times a blog is misused, or the intention of the blog is misguided. What exactly is a blog? It is a discussion or informational content in the form of a website or web page within a website. For any business, a blog is a window into the business and can be set up in any number of ways to bring information about your business to your potential clients. Blogs are often the most underutilized tool to help businesses grow, but when used right, it helps your website and develops the website’s SEO. Here are three reasons how: […]

August 19th, 2015|, Web Design, Weblog|

Why Mobile-Friendly Websites Help Your SEO

The wave of the future is here. You might not know it, but you are taking part in it every time you search your smart phone, whether it’s an app or looking for a phone number to a restaurant. Mobile websites are almost essential in today’s social climate because there is an upswing of individuals who would rather use their smart phones to look up information than go to their laptop or desktop. The ease of convenience of looking at a smart phone or tablet gives users the information they want, when they want it. As a business owner, exactly how important is having a mobile site? More website traffic comes by way of mobile devices. But also, it helps your website’s SEO. […]

August 11th, 2015|Mobile Web Design, Web Design|