Making the decision to choose a web designer is an especially important one. It should take careful thought into who you want to choose because they are holding a piece of your business into their hands. You want to work with someone that can help you with your vision for your website and take you [...]
When choosing a web designer, you want to make sure you have a designer that has experience. That experience matters immensely moving forward for your web design because programming changes, software changes, and most importantly, the mindset of the public changes. Experience matters when looking for a web designer because that experience turns your website [...]
If you asked 100 digital marketers the question of which metric is most important for your business to focus on, you'll get 100 different answers. As digital marketing experts adapt to the next generation of consumers, while paying attention to the current batch, there is an internal and external struggle that exists. The marketing landscape [...]
A new relentless scam is flooding the Internet, this time taking the form of a Google doc. Many of us have received an invitation to collaborate on a work or to share documents with, but this new scam is anything but a collaboration. It is an elaborate phishing scam that is aimed at getting your [...]
Your website text is crucial to any search engine optimization campaign moving forward. Text (both quality and quantity) help establish your footing with SEO moving forward. Whether you have 3 web pages or 300, text on your site is one of the determining factors of how your site competes with your competition. It should never [...]
Oftentimes, we take for granted our cybersecurity, so much so that we continue our digital routine without fear of consequence. The problem is, however, the more lax we get the more scammers are atuned to our follies. One might ask what this has to do with the Equifax breach. It has a lot to do [...]
Christmas time is supposed to be a time for festive gatherings, reunions, fellowship and more. The problem is this is a time of year many scammers will be out in full force. This year, they are using Facebook to work their way through the system. Undoubtedly, if you have been on Facebook recently, you have [...]
Undoubtedly, you have heard about the recent Yahoo security breach. Yahoo estimates that 500 million accounts were stolen, “in what may be the largest cybersecurity breach ever.” (CNN Money) The information stolen include email addresses, phone numbers, passwords and unencrypted security questions and answers. There is a measure of comfort in that financial data and [...]
In the eyes of the business world, branding is mentioned in every meeting and every class you take. You read about it, you hear about it, and you even talk about it to other people. Branding is defined as a marketing practice that creates a symbol that identifies your business and products from other businesses [...]
If you’re a business owner, you want to know how your business is doing from a traffic standpoint. It’s vital to know your stats and evaluate and re-evaluate your business plan to see how it works and where to improve for future plans. These are all important things, but there is a danger in viewing [...]
